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Marketing Communications

Marketing Communications PDF Author: Paul Russell Smith
Publisher: Kogan Page Publishers
ISBN: 9780749442651
Category : Business & Economics
Languages : en
Pages : 696

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Book Description
This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.

Marketing Communications

Marketing Communications PDF Author: Paul Russell Smith
Publisher: Kogan Page Publishers
ISBN: 9780749442651
Category : Business & Economics
Languages : en
Pages : 696

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Book Description
This new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers.

Foundations of Marketing Communications

Foundations of Marketing Communications PDF Author: Patrick de Pelsmacker
Publisher: Pearson Education
ISBN: 9780273703860
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
Looking at critical communication issues in a marketing context, this text covers a wide range of topics, including budgets, advertising, media planning and public relations.

Marketing Communications

Marketing Communications PDF Author: John Egan
Publisher: SAGE
ISBN: 1526471159
Category : Business & Economics
Languages : en
Pages : 416

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Book Description
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: · New chapters on Digital Marketing and Analytics and Social Media Marketing · Strong focus on marketing communications analytics · Update of examples, case studies and references Online resources for both instructors and students complement the book. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.

Marketing Communications

Marketing Communications PDF Author: Lynne Eagle
Publisher: Routledge
ISBN: 1000176657
Category : Business & Economics
Languages : en
Pages : 420

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Book Description
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.

Marketing Communications

Marketing Communications PDF Author: Gill Wood
Publisher: Routledge
ISBN: 0750667753
Category : Business & Economics
Languages : en
Pages : 105

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Book Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications

Integrated Marketing Communications

Integrated Marketing Communications PDF Author: Tony Yeshin
Publisher: Routledge
ISBN: 0750619236
Category : Business & Economics
Languages : en
Pages : 354

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Book Description
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications. Considers the important role and contribution of the tools of market research, and explores the key issues of branding, brand imagery, brand extensions and brand stretch Carefully structured to give a complete picture of all components in modern marketing communications and the changing nature of the marketing communications environment Provides an overview of the important dimensions of consumer and organizational buying behaviour

Marketing Communications Management

Marketing Communications Management PDF Author: Paul Copley
Publisher: Routledge
ISBN: 1136380434
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

CIM Coursebook 06/07 Marketing Communications

CIM Coursebook 06/07 Marketing Communications PDF Author: Chris Fill
Publisher: Routledge
ISBN: 1136421033
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook Marketing Communications 07/08

CIM Coursebook Marketing Communications 07/08 PDF Author: Chris Fill
Publisher: Routledge
ISBN: 1136419640
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

CIM Coursebook 03/04 Marketing Communications

CIM Coursebook 03/04 Marketing Communications PDF Author: Graham Hughes
Publisher: Routledge
ISBN: 0750659599
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to a website where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; prepare yourself for the exam with self-test progress checklists and expert revision exam checklists for each module; extend your knowledge with access to the "e-library" (eight marketing texts to support and enhance your learning); take part in online discussions; and search the coursebook online for easy access to definitions and key concepts.